Endless One

A $169 desktop computer designed for first time PC users in emerging markets. Built to feel like a friendly household object, not another black box under a desk.

The Brief

Endless was building a Linux based PC and offline content platform aimed at homes in Mexico, Guatemala, Brazil, and beyond, where many users had never owned a computer. The CEO came in with an initial sketch of a friendly, sphere-leaning form. The brief was to take that intent and make it manufacturable, unique, and visually distinct on shelves dominated by black-box towers.

Direction

A rounded, approachable form intentionally designed so nothing could be stacked on it, allowing the product to remain visible as a statement object in the home.

Form & Iteration

Prototypes were taken into the field in rural Rio de Janeiro and Guatemala for size, venting, and indicator behavior validation with real users. The form, given its unique appearnce, went through many iterations of proportions before landing on the perfect balance and stance that felt both whimsical and capable.

CMF

A polsihed white dome allowed for easy wiping of dust and debris in often open air homes, and the translucent red base housed an LED that would illuminate the ground surface to indicate status and operability. Overmolded feet were cleverly integrated into the flowing bottom perimeter to not distract from the overall form.

Packaging

A custom diagonal opening package was designed to display the product and its accessories together as soon as the box is opened.

What Shipped

Launched April 2015 via a Kickstarter that raised $176,538 from 1,041 backers, then rolled out through retail partnerships in Mexico and Guatemala.